At the beginning of the “Who’s That Nude In The Living Room?” project in 2009, Idan Wizen wanted to talk about the place of aesthetics in society. At the time, it’s less true today, we were really stuck on a single body stereotype: retouched models, reworked for a magazine. He found that beauty could be in other types of bodies: in men, in women, in older people, on curves, on lots of different things.

The artist also wanted to talk about the place of modesty. We were headed for two extremes. On the one hand, ubiquitous, often unsolicited pornography on the Internet, on newsstands. And at the same time a resurgence of puritanism, of demonization of the body, as if it were wrong to show it, that there was something disturbing.

He wanted to reflect on attraction, on what we like in a being, when we take him out of any socio-cultural context, when we no longer have his name, his age, his profession. What do we like in a being and that makes us want it small, large, very large at home, to look at it, admire it, and precisely, tell a story.

Genèse is the first collection of “Who’s That Nude in the Living Room?” art project which aims to constitute the largest photographic series ever made representing humanity as it is, in its most natural state, its nudity and its diversity. this concept of photographic art aims to bring together thousands of models, volunteers of all ages and from all social categories to constitute a huge gallery of portraits of men and women of today. These photographs, in their multitude and the originality of each one of them, their dynamism and their naturalness, show to universal human beauty, far beyond the restrictive socio-cultural and aesthetic criteria of our time.